Every elegant, effortless moment of impossibility you witness on stage is the result of countless hours of unseen work. It is the tip of a very large iceberg. The creation of a new piece of psychological entertainment is not a mystical act of inspiration; it is a...
Let me make a bold statement: for a performing artist, your performance reel is the single most important and powerful piece of marketing you will ever create. In a digital world, it is your handshake, your audition, and your closing argument, all rolled into one...
One of the greatest challenges of my business is a marketing paradox: how do you sell an experience when the entire value of that experience lies in the fact that it is a mystery? If I tell you exactly what I am going to do, I destroy the very thing you are paying...