One of the greatest challenges of my business is a marketing paradox: how do you sell an experience when the entire value of that experience lies in the fact that it is a mystery? If I tell you exactly what I am going to do, I destroy the very thing you are paying...
In the world of creative services, there are two fundamentally different ways to view your work: the "gig" mindset and the "partnership" mindset. The gig mindset is transactional. It's about booking a job, doing the work, collecting the payment, and moving on to the...
Asking for money can be one of the most uncomfortable moments in any business relationship, especially for creative professionals. But a simple, powerful, and industry-standard tool can make this process smoother, clearer, and more professional for everyone involved:...