For most creative professionals, pricing our work is the most difficult and emotionally fraught part of running a business. We are often tempted to fall back on simple, industrial-age models: calculating our costs and adding a markup, or just picking an hourly rate....
We've all experienced it. A fantastic event concludes, the client is thrilled, the guests are buzzing, and goodbyes are exchanged with promises to "do this again soon!" Then... silence. The energy fades, the memory gets buried under a mountain of new emails, and a...
Many creative professionals make a critical mistake: they treat their proposals like glorified price lists. They list their services, state their fees, and hit "send." This is a huge missed opportunity. A proposal should not be a document that unceremoniously ends a...