The Story in Your Head: How Narrative Shapes Your World

Take a moment and think about your day so far. Now, if you had to give it a title, what would the “story of your day” be? Is it a drama, full of unexpected challenges? A comedy of errors? A quiet, reflective piece? The very fact that you can answer this...

The Myth of Everything and Nothing: Crafting Meaning from Chaos

Where does meaning come from? Is it something we stumble upon, fully formed, like a diamond in a mine? Or is it something we actively create, spinning it from the raw, chaotic data of our own experience? We are, all of us, constantly telling ourselves stories to make...

Is Your Memory Real? The Malleable Nature of Personal History

Are you sure you remember your first day of school exactly as it happened? The color of your shoes, the name of your teacher, the feeling in your stomach? Most of us feel a sense of certainty about our core memories. They are the bedrock of who we are. But modern...

Influence Is a Two-Way Street: The Ethics of a Perceptionist

Influence is one of the most potent forces in human interaction. We see it everywhere—in our leaders, our marketing, our friendships, our families. It can be used to inspire creativity and drive positive change, but we also know its darker side: manipulation. For a...

The Elegant Deception: Why Your Brain Loves to Be Fooled

It’s a strange paradox, isn’t it? We spend most of our lives trying to make sense of the world, to find the patterns, to understand the rules. Yet, we derive a unique and profound pleasure from the moment a skilled performer elegantly shatters those rules...

Beyond Belief: How What You Expect Shapes What You Experience

Have you ever walked into a movie that a friend has hyped up, expecting it to be brilliant, and found yourself loving every minute? Conversely, have you ever gone into a meeting expecting it to be a tedious waste of time, only to find your prediction coming true? This...