by Bill Martin | Sep 2, 2025 | Uncategorized
In the world of creative services, there are two fundamentally different ways to view your work: the “gig” mindset and the “partnership” mindset. The gig mindset is transactional. It’s about booking a job, doing the work, collecting the...
by Bill Martin | Aug 26, 2025 | Uncategorized
Asking for money can be one of the most uncomfortable moments in any business relationship, especially for creative professionals. But a simple, powerful, and industry-standard tool can make this process smoother, clearer, and more professional for everyone involved:...
by Bill Martin | Aug 19, 2025 | Uncategorized
For most creative professionals, pricing our work is the most difficult and emotionally fraught part of running a business. We are often tempted to fall back on simple, industrial-age models: calculating our costs and adding a markup, or just picking an hourly rate....
by Bill Martin | Aug 12, 2025 | Uncategorized
We’ve all experienced it. A fantastic event concludes, the client is thrilled, the guests are buzzing, and goodbyes are exchanged with promises to “do this again soon!” Then… silence. The energy fades, the memory gets buried under a mountain of...
by Bill Martin | Aug 5, 2025 | Uncategorized
Many creative professionals make a critical mistake: they treat their proposals like glorified price lists. They list their services, state their fees, and hit “send.” This is a huge missed opportunity. A proposal should not be a document that...
by Bill Martin | Jul 29, 2025 | Uncategorized
What is the difference between a standard service and a true luxury experience? It’s not just a higher price tag. It is the seamless and thoughtful integration of all the best elements into one effortless, comprehensive, and unforgettable package. It is for the...
by Bill Martin | Jul 22, 2025 | Uncategorized
Picture a typical corporate cocktail hour. You’ve been there. Guests stand in slightly awkward clumps of two or three, clutching their drinks, making the same small talk with the same people they already know. The energy is low, and the networking potential is...
by Bill Martin | Jul 15, 2025 | Uncategorized
I’ll often say it directly in conversation: “I don’t call myself a magician.” The statement is sometimes met with a surprised or confused look, which I welcome. It’s an intentional and strategic choice, and that moment of surprise is the...
by Bill Martin | Jul 8, 2025 | Uncategorized
There is a foundational principle in marketing that is both simple and terrifying: if you try to be for everyone, you will end up being for no one. In a crowded marketplace, the only way to stand out is to be relentlessly specific. This is the art of niche marketing,...
by Bill Martin | Jul 1, 2025 | Uncategorized
Every creative professional faces the same fundamental challenge: how do you organize the chaos? For a writer, it’s a mountain of notes and drafts. For a musician, it’s a library of melodies and chord progressions. For a Perceptionist, it’s a vast...
