by Bill Martin | Oct 7, 2025 | Uncategorized
The traditional image of the artist is a lonely one. We picture a solitary genius—a painter in a dusty studio, a writer hunched over a keyboard—creating their masterpiece in isolation, only to reveal it to the world once it is finished. But this is an outdated and...
by Bill Martin | Sep 30, 2025 | Uncategorized
Technology is no longer a separate part of our lives; it is our lives. Our phones are extensions of our brains, our watches monitor our heartbeats, and our social media profiles are curated versions of our identities. For a live performer, ignoring this reality is a...
by Bill Martin | Sep 23, 2025 | Uncategorized
Every elegant, effortless moment of impossibility you witness on stage is the result of countless hours of unseen work. It is the tip of a very large iceberg. The creation of a new piece of psychological entertainment is not a mystical act of inspiration; it is a...
by Bill Martin | Sep 16, 2025 | Uncategorized
Let me make a bold statement: for a performing artist, your performance reel is the single most important and powerful piece of marketing you will ever create. In a digital world, it is your handshake, your audition, and your closing argument, all rolled into one...
by Bill Martin | Sep 9, 2025 | Uncategorized
One of the greatest challenges of my business is a marketing paradox: how do you sell an experience when the entire value of that experience lies in the fact that it is a mystery? If I tell you exactly what I am going to do, I destroy the very thing you are paying...
by Bill Martin | Sep 2, 2025 | Uncategorized
In the world of creative services, there are two fundamentally different ways to view your work: the “gig” mindset and the “partnership” mindset. The gig mindset is transactional. It’s about booking a job, doing the work, collecting the...
by Bill Martin | Aug 26, 2025 | Uncategorized
Asking for money can be one of the most uncomfortable moments in any business relationship, especially for creative professionals. But a simple, powerful, and industry-standard tool can make this process smoother, clearer, and more professional for everyone involved:...
by Bill Martin | Aug 19, 2025 | Uncategorized
For most creative professionals, pricing our work is the most difficult and emotionally fraught part of running a business. We are often tempted to fall back on simple, industrial-age models: calculating our costs and adding a markup, or just picking an hourly rate....
by Bill Martin | Aug 12, 2025 | Uncategorized
We’ve all experienced it. A fantastic event concludes, the client is thrilled, the guests are buzzing, and goodbyes are exchanged with promises to “do this again soon!” Then… silence. The energy fades, the memory gets buried under a mountain of...
by Bill Martin | Aug 5, 2025 | Uncategorized
Many creative professionals make a critical mistake: they treat their proposals like glorified price lists. They list their services, state their fees, and hit “send.” This is a huge missed opportunity. A proposal should not be a document that...
