Picture a typical corporate cocktail hour. You've been there. Guests stand in slightly awkward clumps of two or three, clutching their drinks, making the same small talk with the same people they already know. The energy is low, and the networking potential is wasted....
I'll often say it directly in conversation: "I don't call myself a magician." The statement is sometimes met with a surprised or confused look, which I welcome. It's an intentional and strategic choice, and that moment of surprise is the reason for it. The title you...
There is a foundational principle in marketing that is both simple and terrifying: if you try to be for everyone, you will end up being for no one. In a crowded marketplace, the only way to stand out is to be relentlessly specific. This is the art of niche marketing,...