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Bill Martin
Posts by Bill
From Spectator to VIP: The Power of a Guest of Honor Experience
Think about the last milestone celebration you attended—a 50th birthday, a wedding, a retirement party. The entire event is ostensibly for the guest of honor. Yet, paradoxically, that person often spends the entire time playing the role of host, rushing from group to...
Why Your Choices Matter: The Art of Interactive Entertainment
What do you find more engaging: watching a movie, or playing a video game? While both can tell incredible stories, there's a fundamental difference. A movie is a passive experience; you are watching someone else's story unfold. A video game is an active experience;...